Welcome to the OBITUARe blog
- Date:January 29, 2018
- Category:Community, OBITUARe News
No matter who you are or how you look at it, death is a difficult thing to process. Months before my Grandpa passed I took time off of work to help my family care for him. At first, I mostly assisted by cooking his meals. Deep in my heart, I believed I could heal my Grandfather's stomach cancer by putting him on a "healthy" diet of plant based foods. And while I obviously can't tell you that the food saved his life I can happily say that it brought us closer in his last days. I'm thankful that I had the opportunity to care for him intimately. Most importantly he knew that I, along with my entire family, was there for him. Of the few times I've personally known someone who died, this was the one where I was most involved. It was incredibly difficult to deal with the emotion of losing my Grandfather, but the worst part had to be, that in the midst of caring for him in his final days, my family dealt with a great deal of formalities and preparation. One of these was an obituary.
My First Experience Submitting an ObituaryThis was the first time I had ever submitted an obituary. I would also guess that most people, like you, have never submitted an obituary. Hopefully you won't ever have to. What I learned in this experience is that the majority of Americans (who don't want the hassle) pay a funeral director to handle this task for them. In my case, I didn't mind the trouble. In fact, I welcomed the opportunity to see what options were available to submit my Grandpa's obituary online. I was shocked at what I found.
Why Obituaries are So Difficult to Submit OnlineMy first step was to do a quick Google Search for "submit obituary ventura county star." The #1 result was a legacy.com URL: When I clicked the link I was taken to one of the worst pages that you can possibly imagine. It was a page full of long text and no clear call to action. Go ahead and click on the image above to experience it for yourself. At the bottom of the page there is a red capitalized header that reads: I had mixed emotions about my discovery. I was completely shocked by two things: first was the price (which I will discuss below). Second is that for an obituary I was about to pay $300 dollars a day for an obituary I had to actually submit via email or a help line. But a calming interest sparked inside of me when I realized that a great opportunity existed to improve the obituary process. When I began my initial research it dawned on me that the reason why obituaries are so difficult to submit online is that there has never been a reason to. Funeral directors typically do this for the public and they have a much easier time creating it through a private submission process that the public can't access.
Why Obituaries are so ExpensiveNow, I can understand why obituaries are difficult for a regular person like you and me to submit, but one thing I never quite understood is why obituaries are so expensive. An even better question is, why do people continue to pay for expensive obituaries? Put simply, obituaries are nothing more than a type of classified advertisement. Newspapers run on ads. Newspapers have a limited amount of space which your loved one's obituary must compete for against a number of other obituaries and other paid advertisements. It's for this reason that my example newspaper above has the following pricing structure: In case the image above doesn't display for you it says:
PRICING: $50.00 one time service fee on the first day of publication $65.00 per photo (limit of 2 photos) one time fee on the first day of publication $.45 per word. *if you wish it to run for more than one day, additional days will be charged for the cost of text onlyWhat these figures translate to is this: if you wrote a 300 word obituary for your loved one and wanted to publish it (along with 1 photo) for a single day it would cost you $250. To give you another example, the 286 word obituary we published for my Grandpa (along with 2 photos) for a single day was more than $300!