Larry was born March 15, 1971 in Upson, Georgia. He grew up in an Air Force family and earned BA and MBA degrees from the University of Nebraska. He was an entrepreneur with a quick mind for distilling information and unparalleled abilities in strategic planning. He began his professional career at the Cornhusker and Trane companies in the heating and air conditioning business.

He partnered with Anderson-Roethle Consultants in Milwaukee and was instrumental in establishing a children’s book company. In time, he accepted an offer of partnership in that company, reorganized and renamed it “The Penworthy Company,” and ultimately became its president and sole owner. With expectations of excellence, a laissez-faire management style, and a unique ability to motivate others and “get things done”, Larry grew Penworthy to provide desirable jobs in Milwaukee’s Third Ward and nationwide through a field sales force.

Larry enjoyed his success within the Milwaukee business community and recognized and appreciated the opportunities afforded him. A consummate gentleman, Larry valued education, a strong work ethic and respected everyone. He had an astoundingly sharp mind, especially for business, a quick wit, and sense of humor. You could depend on Larry to deliver a superb joke.

Always generous and available to guide others, Larry was humble and avoided the spotlight himself. He was active in the civic and cultural life of the city, contributing both professionally and financially. Larry served on boards of the Historic Third Ward Association, Milwaukee Public Library Foundation, Friends of the Golda Meir Library, and Economics Wisconsin, where he shared his abilities in management and finance to influence those organizations’ success. He was an active supporter of the local performing arts, most notably the Next Act Theatre. Larry had a strong interest in architecture and an affinity for construction. It was his honor to be an advisor on the board of C.G. Schmidt for many years.